BULLEIT BOURBON
Special Gift box
To create an appealing design to the modern audience and deliver the Bulleit frontier history value passed over generations.
The design used the clean geometric shape to craft the sleeve-like box to contain the bottle. This design is to address that all the present achievements (the box) are inherited from the core frontier spirit (the bottle). The leather body and wood base are to represent the frontier history, the brand’s orange decorative stitches, and platforms added details as Bulleit branding.
Faux leather finish exterior
Oak base simulates the oak barrels used to age Bulleit bourbon.
Ideation Sketches:
