Patrick Ta
Sephora Display
As a new brand launching in Sephora, Patrick Ta has marketed as the luxury and high-end brand. The challenge is to catch shoppers’ eyes in the sea of makeup displays and cleanly display all the products. As for makeup displays, I also have to ensure the display is expendable for future product launches.
The top shelf is usually used for featured products and new launches, so I used the fans as the backdrop to show off the featured products or new releases in the future. The lower shelves are interchangeable to maximize flexibility.
Exploded View
Prototype Review
New product update
Seasonal update
