As a new brand launching in Sephora, Patrick Ta has marketed as the luxury and high-end brand. The challenge is to catch shoppers’ eyes in the sea of makeup displays and cleanly display all the products. As for makeup displays, I also have to ensure the display is expendable for future product launches.
The top shelf is usually used for featured products and new launches, so I used the fans as the backdrop to show off the featured products or new releases in the future. The lower shelves are interchangeable to maximize flexibility.
New product update