![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/76e5e024-dd74-43a0-9a8f-6a54adc8c756_rw_1920.jpg?h=2a6670fc5f25d6be4e156d25e5e0be0b)
DURACELL
New product sales kit
This project was to make a sales kit for the new Duracell battery launch. The new product has a new pattern and a simpler packaging . I learned from the client that they also want to include 1 or 2 battery-operated appliances in the kit, so we proposed to include maybe a toothbrush or Duracell flashlight in the sales kit.
I created 3 different designs all with minimalism looks to emphasize the new batteries and the appliances.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/d9d938f7-c80a-433a-98dc-7aa754c952f6_rw_1920.png?h=73c8e40ab0322ab054e7a5391f2ff358)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/833b172d-eb43-4d64-8ec1-80e9e39be498_rw_1920.jpg?h=63919a6fa78958ba3df84e9d1df55baa)
Concept I:
Simple book design with graphic icons to indicate which layer the battery packs or appliances are located. Intuitive graphic icons give the design a simple and elegant look.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/cfc25146-9c2c-4e9b-ba13-35230e904fb1_rw_1920.jpg?h=b2d49f0049530fa8ad9357e9ad2e6a58)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/63e0c806-ba55-4759-b6c0-7ab0bd99683e_rw_1920.jpg?h=dd9b2826431249842998744a1273ac06)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/b8fae713-300d-4812-a239-8a6b1a4c32ce_rw_1920.jpg?h=1c7e4f04ff8cedd88ec3cc58105f6e18)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/1d77a572-ab9d-43f8-abaa-686722a6334f_rw_1920.jpg?h=34e819bba7d635d050b26a6e08f644ae)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/2bf09f62-4d2c-4ee6-91ae-7f86d39606bf_rw_1920.jpg?h=94435a1b8a69de05896ae553c51fe7fd)
Concept II:
This concept was designed to combine the patterns on the new battery package and copper-black color change. The graphic pattern created an interesting visual effect that shows energy waves.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/69c197b4-22f4-42e5-abfb-33dcac1c0aed_rw_1920.jpg?h=403817fa0ad92e4b7e4e5335dd04afb3)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/8c4ac07a-89cf-4905-aebb-da94e1a7a34c_rw_1920.jpg?h=1b6c55ccda2b3611c6e6b8b25645b892)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/1e0672e4-ad9e-4fba-8547-db44b2078259_rw_1920.jpg?h=e3dba3804f8c9cd9687a8b0002a1bddd)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/4f8ea1dd-5b28-4b01-9f1b-87f40c8b75d6_rw_1920.jpg?h=a27a894ce12a878a87ec796555a58dc0)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/8f3c42d1-c04e-4d06-b8d3-45983c3eac07_rw_1920.jpg?h=ef41a492a3ae727b6396a81af8cd8a2f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/bb5eeef2-fce8-451f-ab41-05a4e7d7ab17_rw_1920.jpg?h=53b907788b16a3b640b0c8e56c3af478)
Concept III:
The overall pattern was extracted from the pattern on the battery itself and gives it the copper-black gradient to create the visual flow. The box contains 2 battery packs and a screen that plays the content , also with a flash drive next to the screen.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/5ec0f6c0-52b3-4eed-bd31-8a22576f5773_rw_1920.jpg?h=5dfbe159b9355120515ff134faac514e)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/d97b470c-bf83-4f26-86ff-4cd401cb8f73_rw_1920.jpg?h=13159a20a5c497e0467cf7a821971e96)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/41b20a22-53c0-4871-9200-ca074fc6bc18_rw_1920.jpg?h=033f23509b404ff229f4d6ba719005e8)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/9aa4869a-5653-46c9-8bb1-4aea2b7e6e27_rw_1920.jpg?h=013d09856a71ffe69bb17a6500175446)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4638e9a8-7b6b-4e74-873c-78baee50a5ae/01d6621b-4e62-45cc-881f-ab84fb801a0c_rw_1920.jpg?h=d559c1ca0b274eb2390cbeec784ae4b3)