New product sales kit
This project was to make a sales kit for the new Duracell battery launch. The new product has a new pattern and a simpler packaging . I learned from the client that they also want to include 1 or 2 battery-operated appliances in the kit, so we proposed to include maybe a toothbrush or Duracell flashlight in the sales kit.
I created 3 different designs all with minimalism looks to emphasize the new batteries and the appliances.
Simple book design with graphic icons to indicate which layer the battery packs or appliances are located. Intuitive graphic icons give the design a simple and elegant look.
This concept was designed to combine the patterns on the new battery package and copper-black color change. The graphic pattern created an interesting visual effect that shows energy waves.
The overall pattern was extracted from the pattern on the battery itself and gives it the copper-black gradient to create the visual flow. The box contains 2 battery packs and a screen that plays the content , also with a flash drive next to the screen.