Johnnie Walker
Press Box
The purpose is to create an elevated and classic press box for Johnnie Walker Black Label. To reflect the sophisticated process of producing Scotch Whisky, the focus is put on the details of the package rather than complicated forms. A carefully hot-stamped logo on the wood constructed, semi-glossy finish box marked the subtle luxury; the bottle is placed in the woven polyester fabric-lined compartment for the final revealing after receiving the gift box.
Concept development:
